Review: Mass Media and Society by K.B.Datta 0

The book Mass Media and Society – Issues and Challenges by K.B.Datta studies the evolution of media over a period of time. It covers radio, television and the print media. The book has a chapter on the evolution of the free press, but notes how ownership in increasingly concentrated amount fewer publishers compared to ownership patterns a few years ago and the high costs involved today. It also notes the main factors which encourage the media to support the dominant power interests like state censorship, high entry costs, corporate ownership, advertiser influence, mass markets, public relations firms .  The book mainly focuses on the mass media in USA and UK

Book: Mass Media and Society by K.B.Datta

Pages : 286

Publisher : Akansha Publishing House, New Delhi, India