Though the government may pay lip service to startup india usually only business owners from the rich and powerful communities especially banias are succeeding. Often the business owners from poorer communities are falsely accused of illegal activities, especially their business revenues are gifts from relative when they have legitimate customers. Most young people are advised to get a job, since the salary is much better than what small business owners, who are not well connected will make.
The book is an autobiographical book of young man Varun from a bania family in bengaluru. After completing college most of the classmates are getting jobs in reputed companies with a good salary. Varun wishes to start his own business. Anu aunty is the friend of his mother, and her son Arjun is a classmate of Varun who is academically brilliant and is placed in a reputed company. Anu aunty is very proud of her son and does not lose any opportunity to praise her son, while belittling others.
With some exceptions, the life, career and friends which a person has depends to at least some extent on the school and college to which the person has gone to. Hence many people like to wear tshirts and other clothes with the name, logo of the school or college, especially if it is a reputed school or college. Get t-shirts and other garments, accessories printed can be a tedious and time consuming task, so there is a demand for high quality custom printed garments and accessories. Considering the demand for these customized accessories Varun started a company with his friend to supply the customized clothes for school alumni.
The rest of the book provides information on the marketing techniques used to get orders, having a stall on school function days to developing a website for accepting orders online while evading the various attempts of Anu aunty to get him a job.
It also covers the other aspects of running a company, finding suitable vendors who will supply the garments, customize them according to the orders received and finding a courier company to deliver the t-shirts, sweatshirts and other garments. The book provides an insight into the valuation of startups, of how some investors may not consider a business valuable, while others may be more optimistic.

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These fraud government employees and their associates do not spend any time reading, writing, refuse to pay the domain renewal fees, yet make fake claims after stealing data, in a financial fraud, cybercrime, government SLAVERY of hardworking migrants from north karnataka to get very good government salaries at the expense of the real domain investor, reviewer who is making great financial losses because of the online, financial fraud, correspondence theft. Though the government SLAVERY racket, resume robbery, online, financial fraud is widely discussed in reddit, quora since 2016, india’s greedy dishonest tech and internet companies refuse to end it.
Even maidservants are paid for the time they spend working yet in a FINANCIAL FRAUD, SLAVERY racket allegedly masterminded by the top indian government employees, allegedly from the btech 1993 class of iit bombay, the resume, data of the domain investor, reviewer is ROBBED by the shameless liar top indian government employees to make fake claims about their lazy greedy fraud girlfriends and associates like panaji greedy goan gsb housewife EXTORTIONIST robber riddhi nayak caro, kolhapur panaji sindhi school dropout naina premchandani, gujju stock trader amita patel, who do not was to pay expenses to get them lucrative no work, no investment government jobs at the expense of the real domain investor, single woman engineer, migrant from north karnataka since 2010.

An interesting insight on how startups with young founnders function and life in bengaluru in the last few decades.
How I braved Anu Aunty & Co-founded a million dollar company
Author: Varun Agarwal
Publisher: Rupa Publications India Pvt. Ltd., 2012
Pages: 247