Book stack

Inspiration from a classic Built to Last 0

In early 2000’s I came across this book Built to Last: Successful Habits of Visionary Companies is a book written by Jim Collins and Jerry I. Porras on October 26, 1994. The book outlines the results of a six-year research project into what makes enduring great companies.

Taking some cues from the book I started my journey as an entrepreneur with my first venture khojguru.com in 2007. As the book suggested that it is not necessary that a successful business is an idea which does not exist in the industry. The concept of coupons was an already existing model. I just gave it a twist by providing coupons on digital platforms like mobile and internet hence avoiding the cost and hassles involved with physical distribution of coupons.

Today khojguru.com is the destination for free coupons and deals in India. It has been built on a foundation that may see it survive over 100 years of existence much after the founders are gone.